New York Post
Kirsten is responsible for optimizing original content and breaking news for social media at one of the largest daily newspapers in the US — the New York Post — reaching more than 25 million Facebook users monthly.
She’s been a key player in launching a ‘link in bio’ function and leading a strategy overhaul for @nypost on Instagram — growing its audience by 30 percent in her first year on the job.
In addition to crafting witty social posts at lightning speed, Kirsten contributes to the development of macro growth strategies across all social channels, manages audience engagement campaigns, pitches trending stories to editors for rapid write-up and pitches NYP content to news aggregators like Flipboard and Apple News.
Check out some of her winning social posts below: