New York Post
As a social media and audience engagement editor for one of the largest daily papers in the US — the New York Post — Kirsten is responsible for optimizing original content and breaking news for social media, as well as developing macro growth strategies across all channels. She even claims responsibility for packaging and posting to social the most clicked-on story in the history of the Post.
She’s was a key player in launching a ‘link in bio’ function and leading a strategy overhaul for @nypost on Instagram — growing its audience by 30 percent in her first year on the job. She’s also been instrumental in the New York Post’s TikTok account launch, strategy and production— garnering more than 1 million video views in its first month live. (See her in a few videos below!)
In addition to crafting witty social posts at lightning speed, Kirsten manages audience engagement campaigns, pitches trending stories to editors for rapid write-up and pitches NYP content to news aggregators like Flipboard, Apple News and Facebook News.
Check out some of her winning social posts below: