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CNET

As the senior manager of social media at CNET, I lead a global team of social producers, own audience engagement strategy and act as managing editor for all content posted across social platforms — totaling more than 10 million followers. 

 

In this role, I create multi-platform coverage plans around major events, top storylines and editorial priorities, as well as executive produce a number of social video series. 

 

I’ve been instrumental in the execution of an org-wide brand revamp —leading redesign efforts across all social platforms and taking part in the cross-team development of new verticals. Additionally, I’ve launched a weekly Snap Discover show and helped implement the strategy for our newest (and fastest-growing) platform: TikTok. 

  • Instagram
  • TikTok
  • Snapchat
  • Twitter
  • Facebook
  • LinkedIn

New York Post

As a social media and audience engagement editor for the Post, I was responsible for optimizing original content and breaking news for all of our social media platforms totaling more than 8 million followers. 

 

On the day-to-day, I crafted witty social copy, designed Instagram graphics, produced TikToks and managed partnerships with Flipboard, Apple and Facebook. I also grew our Instagram audience by 50% in my first year by implementing a headline post design and strategy — which in turn grew our Instagram referral traffic by more than 500% in just four months. 

 

I was a key player in launching our NYPost TikTok account — producing videos that took me all over the streets of Manhattan and eventually to my apartment in my pajamas (COVID). But you’ve gotta scroll back real far on that account to find those vids.

  • Instagram
  • TikTok
  • Twitter
  • Facebook

ABC7 News —Washington, D.C.

As the social media coordinator for DC’s local ABC station, I covered a myriad of major events — ranging from national politics to local crime — and completely overhauled our social media efforts. I came to ABC7 from our sister station in Portland, Oregon — where we consistently ranked #1 in the company (Sinclair Broadcast Group) for social media engagement out of more than 200 local news stations. I brought that strategy with me to DC, and then we started beating my Portland station.

 

I grew our Instagram audience by more than 30% in the first few months and landed ABC7 in the #1 spot in our competitor set each month for total Facebook video views. I also frequently filled in as digital executive producer, wrote countless nationally-syndicated articles for the website, and trained a large team of anchors and reporters on social strategy.

  • Instagram
  • Twitter
  • Facebook
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KATU News

It was so nice I did it twice. After working at KATU News in Portland, Oregon as a social/web producer for two years, then transferring to our sister station in Washington, DC, I came back to fill a new role as manager of social and digital operations. At KATU News, I crafted our social media presence from virtually the ground-up — ultimately making KATU the news org to beat for social engagement in the Portland market. 

 

During my time at KATU, I helped lead a breaking-news focused web team, had a heavy hand in both digital and TV news coverage, crafted speedy social posts and live streams, wrote hundreds of nationally-syndicated articles, executed day-to-day news operations, organized major social and digital campaigns, and had a part in nearly every aspect of newsroom production. I also went out to photograph things like protests, llama farms and sloth sanctuaries. In a smaller market, you do it all. 

 

At KATU, I was instrumental in spearheading the use of Facebook Live, various analytics platforms, and other quickly-evolving social media tools. By the end of my tenure, KATU consistently outpaced all other market TV stations and the state’s largest newspaper — The Oregonian — in monthly social engagement, and we were the top performing station on social within Sinclair Broadcast Group. 

 

In my first two years, I doubled our Facebook following, grew our average monthly social video views by 450%, grew our Twitter following by 141% and our Instagram following by 1,000%. 

 

I really, really loved this job.

  • Instagram
  • Twitter
  • Facebook

Radio

Radio was the key to my career. While in journalism school at the University of Oregon, I discovered KWVA — my college radio station. I was instantly enamored with the little cave of a studio nestled in the hidden mezzanine level of the student union. Graffiti and posters and signatures covered the walls, and sliding shelves of CDs made up the backdrop to the main studio. I felt safe tucked inside a production closet recording and editing shows for the news team. 

 

Eventually I went on to become the news director at KWVA and also hosted an alternative music show which aired Tuesday mornings at 4 a.m. (initially). After graduation, I moved to Portland, where I interned at Oregon’s NPR affiliate, Oregon Public Broadcasting (OPB). At OPB, I helped produce shows for the daily news talk show “Think Out Loud”, and wrote and voiced my own news reports. A few years later, I got back into the nonprofit radio scene — hosting an alternative music show called “Wake Up PDX” at Portland Radio Project, and a similar show called “Monday Mood” at Radio Free Brooklyn upon moving to New York. 

 

At the end of the day, community radio will always have my heart. You can listen to a few of my things here.