CNET, Viacom-CBS

Kirsten currently manages a global team of social producers for CNET, a division of Viacom-CBS. She’s responsible for spearheading new social strategy initiatives, leading promotional efforts for major editorial projects, tracking KPIs and leading political and hard news coverage on CNET’s social platforms. 


She also works closely with editors and writers to a/b test headlines for social and SEO, and helps her team cover the daily news cycle by pitching stories, working collaboratively on videos and graphics, managing CNET Instagram and CNET YouTube community, writing social copy and overseeing strategy on Facebook and TikTok.


Check out some of her work below: 

  • Twitter
  • LinkedIn
  • Instagram
  • Facebook