Social Media Growth Stats
Kirsten has had major success cultivating highly-engaged social media followings for several news brands, consistently outpacing market competition. Here's an overview: 
  • Brought KATU News to number one in the market each month for total Facebook interactions and video views, highest Facebook engagement rate and largest follower growth, with a monthly reach of more than 12 million. KATU's Facebook page consistently outpaced those of three other market television stations and Oregon's largest newspaper by a sizable margin.  

  • Grew KATU News' Instagram following by more than 1,200 percent, organizing a complete overhaul of platform strategy and implementing the regular use of Stories and IGTV. KATU consistently claimed the highest Instagram engagement rate in the market during Kirsten's tenure.   

  • Considered a company leader in social media strategy, managing both of Sinclair Broadcast Group's top social media presences at the time: KATU News and WJLA (ABC7). Kirsten consistently landed KATU News in the number one spot for monthly social performance out of Sinclair Broadcast Group's 170+ stations, and did the same for WJLA during her time there.

  • Nearly doubled KATU News' Facebook following in two years, growing fan base by 94.6 percent.

  • Grew KATU News' Twitter following by 141 percent in two years, and implemented the regular use of Periscope's producer function and Twitter Live to bring followers breaking news coverage from Portland and around the world. 

  • Grew KATU News' average monthly Facebook video views from about two million to 11 million in two years, spearheading the use of Facebook Live and text-on-screen videos.  

  • Brought WJLA (ABC7) from fourth to first in the Washington, D.C. TV market for total Facebook interactions month-over-month during her tenure.

  • Increased Facebook Live presence and implemented the regular use of a text-on-screen video format to bring WJLA to number one status in the market for Facebook video views month-over-month. 

  • Grew WJLA's Instagram following by 33 percent in six months. 

  • Achieved monthly reach of more than 10 million on WJLA's Facebook page.

  • Managed katu.com website, consistently grossing over 9 million monthly page views

Kirsten helped produce Facebook Live coverage of the 2018 State of the Union Address for WJLA. The video made Delmondo's list of top 25 SOTU streams on Facebook (in terms of reach). WJLA's feed was the only stream from a local news outlet to make the list, beating NPR, CBS, Vice, Huffington Post and several other major media companies. 

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