Social media growth stats
Kirsten's had major success cultivating highly-engaged social media followings for several news brands, consistently outpacing market competition. Here's an overview: 
  • Under Kirsten's leadership, CNET achieved total social referral traffic that was 59% over goal, and Facebook referral traffic that was 170% over goal for Q3 2020 (her first three months on the job)

  • Grew CNET Instagram account by nearly 70,000 followers in her first five months on the job, and brought the account to #1 in its competitor set for total interactions month-over-month — beating out The Verge, Mashable, Wired, Digital Trends, Engadget and Tech Insider

  • Kirsten is responsible for CNET's best month on Instagram of all time, increasing video views by 400% in just one month (thanks to spearheading the Instagram Reels effort)

  • Grew the New York Post Instagram following by nearly 50% during tenure

  • Grew New York Post Instagram clicks back to site through link in bio by more than 500% in 4 months, from an average of 30K clicks per month to over 200K clicks per month

  • Grew New York Post monthly Facebook video views by more than 1,000% in 5 months

  • Instrumental in the New York Post TikTok account launch & on-camera presence -- garnering more than 1 million video views in its first month live 


  • ​Brought KATU News to #1 in its competitor set each month for total Facebook interactions, video views, engagement rate and follower growth, with a monthly reach of more than 12 million. KATU's Facebook page consistently outpaced those of three other market television stations and Oregon's largest newspaper by a sizable margin.

  • Grew KATU News' average monthly Facebook video views from about 2 million to 11 million in 2 years, spearheading the use of Facebook Live and text-on-screen videos. 

  • Nearly doubled KATU News' Facebook following in two years

  • Grew KATU News' Instagram following by 1,000% in two years -- organizing a complete strategy overhaul and implementing the regular use of Stories and IGTV. KATU consistently claimed the highest Instagram engagement rate in the market during Kirsten's tenure.   

  • Considered a company leader in social media strategy, managing both of Sinclair Broadcast Group's top social media presences at the time: KATU News and ABC7 (WJLA). Kirsten consistently landed KATU News in the #1 spot for monthly social performance out of Sinclair Broadcast Group's 170+ stations, and did the same for ABC7 during her time there.

  • Grew KATU News' Twitter following by 141% in 2 years, and implemented the regular use of Periscope's producer function and Twitter Live to bring followers breaking news coverage from Portland and around the world.  

  • Brought ABC7 (WJLA) from fourth to first in the Washington, DC TV market for total Facebook interactions month-over-month during her tenure.

  • Increased Facebook Live presence and implemented the regular use of a text-on-screen video format to bring ABC7 to number one status in its competitor set for Facebook video views month-over-month. 

  • Grew ABC7's Instagram following by 33% in 6 months. 

  • Achieved average monthly reach of 15 million on ABC7's Facebook page.

  • Managed website, consistently grossing an average of 10 million monthly page views