As the social media coordinator for Washington, DC’s local ABC station (WJLA), Kirsten covered a myriad of major local and national events — from the 2017 Las Vegas mass shooting to President Trump’s first State of the Union address. At WJLA, Kirsten led a successful social media strategy overhaul which brought the station to the #1 spot in its competitor set for social video views month-over-month. She also achieved an average monthly reach of 15 million on Facebook, grew WJLA’s Instagram audience by 33% and amped up the station’s Facebook Live presence.
Check out some of her work below:
Kirsten oversaw the production of this live feed, which tracked how a group of Democrats, Republicans and Independents felt about President Trump's first State of the Union Address. Using the technology of polling company DailSmith, the panel reacted to the speech as it unfolded using handheld dials. The production was cross-posted to nearly 30 Sinclair Broadcast Group station Facebook pages, landing it in the top 25 SOTU streams on Facebook (in terms of reach). It was the only stream from a local news outlet to make the list, beating NPR, CBS, Vice, Huffington Post and several other large national news corporations. View on Facebook
Kirsten helped produce this breaking, live coverage of a tragic workplace shooting in Harford County, Maryland. Her team brought viewers more than two hours of updates and developments as the search for the shooter ensued. The live feed amassed more than 8,000 shares. View on Facebook